When it鈥檚 the Super Bowl, you huddle with your team and put out your 鈥淎鈥 game. In this case, A is for advertising. The team is Huge Detroit. And the all-star QB is Heuer (鈥01 MBA).
Heuer, who鈥檚 the managing director for Huge Detroit, and her team produced the 2018 Rocket Mortgage commercial that aired during the Super Bowl. You know the one 鈥 Keegan-Michael Key cuts through the jargon to simplify the message.
That resonates with Heuer鈥檚 communications style: Fashioning messages that are clear, authentic and relatable 鈥 in an eye-catching way, of course.
Heuer knows the ins and outs of the business 鈥 her undergrad focused on television work, her first job was in direct mail and she worked her way into New York City鈥檚 digital marketing scene. And she has advice on how to succeed in the field.
鈥淒o your research. Stay up on the latest technology. Do what you can to remove internal constraints so your team has the space to be creative,鈥 said Heuer, whose team size has doubled since NYC-based Huge asked her to lead their Detroit office. 鈥淐lients matter. Revenue matters. But your people are your biggest asset. Put them first so that they can do good work, which ultimately makes clients happy.鈥
And that鈥檚 why she鈥檚 the one who calls the plays.
